Karin Kiesl

Turning good ideas into successful brands and products is Karin's passion. Creativity combined with the right amount of pragmatism and implementation strength make her approach to projects so successful. As a brand and innovation expert with many years of know-how, she combines a high level of strategic expertise with a holistic view of brand and product innovation. Her creativity and knowledge of human nature also flow into storytelling, which is a special feature of Facts and Stories' offering.

Facts and Stories

After completing her studies in sociology, economics, market and advertising psychology in Munich, Madrid and Mexico City, Karin started her career in digital companies such as Microsoft and AOL before switching to strategic consulting. From 2007 to 2015, she worked as a manager in strategic marketing at Beiersdorf. Her responsibilities included helping to shape the relevant category and communication strategies, innovation and product development, managing brand profitability and business development. In 2015, she founded a strategic marketing and innovation consultancy under the name “Facts and Stories”.

Expert Session, Day 2: Transform Data into Stories That Captivate

Data on its own is just numbers — but in the hands of a skilled storyteller, it becomes a powerful tool of persuasion. In this session, you’ll discover how to transform raw data into compelling narratives that not only inform but also inspire action. Learn how to craft persuasive, data-backed stories, choose the perfect visuals to bring them to life, and supercharge your storytelling process using AI.

Don’t miss the chance to unlock the secrets of creating unforgettable stories that turn insights into impact!