The Storytelling Symposium Library

EXPOSITION

Special Material

Discover new angles on storytelling, like marketing, or storytelling in coaching and organizations. We are posting here additional interviews and material. Freshly recorded and from the archives.

Picture: Bibliotèque Nationale Kirchberg, Luxembourg, © Wikimedia Commons

EXPOSITION

Special Material

Campfire Chat

Mel Churcher
Christine Schlonski
Park Howell

Interviews

Tamsen Webster

  • "There are two ways to share knowledge: You can push information out. You can pull them in with a story."

    Robert McKee

  • “There are two things every storyteller is concerned about: how to develop a good story and how to tell it. Frank Daniel, the first dean of the American Film Institute, said: ‘It’s simple – it’s telling exciting stories about exciting people in an exciting form.’“

    Franziska Fuchs, Screenwriter

Campfire Chat

A chat about Courage

With Mel Churcher, Christine Schlonski and Park Howell

EXPOSITION — Special Material

Campfire Chat

Enjoy our chat about courage in storytelling and marketing with Park Howell, Mel Churcher and Christine Schlonski.

  • How to find the courage to say what needs to be said.

  • How to structure your message with different storytelling frameworks.

  • How to center when you are overwhelmed with stress and anxiety, or talking in a foreign language.

  • How to stand up and go for yourself and your mission.

Interview

Storytelling, learning and Leadership

With Tamsen Webster

EXPOSITION — Special Material

Message Design: Say what they can’t unhear

Here it is! Look into the freshly recorded interview with one of Anja’s favourite expertise communication and storytelling author, Tamsen Webster. Can’t wait to hear your feedback!

Talking Points

"Many people think, the story is "the thing". But Words are just wrappers for what really matters."

"Often in storytelling in marketing and leadership, we are pulling the wrong levers, trying to make people want something or believe something."

"Too often, we don't tell people actually the complete story. We leave out the heart of the story, which is the actual problem and the reason, why people struggle but they don't know about."

About Tamsen Webster

Tamsen Webster is a message designer, keynote speaker and author. Her work is all about leadership and communication. Tamsen combines 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. She aims to create a simple way to change how people see communication, and what they do as a result. Books: The Red Thread® gives you a framework which you can use for presentations - small and big - in order to make your Big Ideas even bigger than you think. Say What They Can't Unhear® provides 9 principles of lasting change for your communication. Find Tamsen at her homepage (tamsenwebster.com) and on LinkedIn.

More resources for your story marketing

EXPOSITION — Special Material

  • Free Positioning Checkup (DE/EN)

    Daniel Heinen gave a workshop on expert branding and marketing at the 2023 Storytelling Symposium. Here is his free gift for our 2024 participants. Write an email with SOUL to post@communifair.com

    View

  • STARt Structure Storyboard

    A basic story structure that is particularly
    suitable for analysis, preparing conversations like job interviews, pitching your idea  and crafting a basic story design.

    by Dr. Anja Timmermann

    View

  • StoryPitch Structure Storyboard

    A basic structure for introducing yourself
    as an expert, for pitching your project
    or any idea, while putting yourself
    into the role of the mentor.

    by Dr. Anja Timmermann

    View

We are still working on this — coming soon.

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